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Purple Giraffe Productions
produces excitement!

We work tirelessly on behalf of our clients to produce magical events, gatherings and meetings that live up to the standard of the Purple Giraffe name and our clients expectations.  Our number one goal is to ensure that our clients are meeting theirs.  

For over XX years, Purple Giraffe Productions has produced a myriad of events of all types.  We work with everyone from individuals to large corporations and organizations.  Our client needs come first and we care a great deal about helping you make one great impression after another.  

Purple Giraffe event staff, led by Sharon Y. Lopez, work with top talent professional caterers, designers, photographers, printers, florists, security, publicists, audio/visual to ensure client events are above grade and worry free.

Always searching for new ideas that enable us to create seamless events that we are proud of is a promise we can back up.  We thrive on creating strategic and sustainable relationships with executives, board members, vendors and volunteers and deliver key messages to meet and exceed original goals.

Purple Giraffe has a wide array of services including. Visit our services page for more…

 

Sharon Y. Lopez, Founder and CEO of
Purple Giraffe Productions

Sharon Y. Lopez, CEO and founder of Purple Giraffe Productions is a leading communications strategist, writer, special event manager, content provider and yoga teacher. She is a curious, lifelong learner and businesswoman who cares about the world we live in. Her passion is to empower people to help them reach their goals. Lately her work has focused on youth development, although planning conferences and meetings is another area of concentration.  

Her background as a journalist and television producer provides a strong framework for guiding business decisions and successful, effective strategic planning and communications for organizations and individuals.  She has developed a holistic process that begins with effective listening and results in forward movement that promotes growth.

Her current work includes managing logistics for national conferences on Changing the Face of Stem for URU Global Inc.,  producing the annual gala and other events for National CARES Mentoring Movement and a world premiere film screening at the Apollo Theater. Additionally, she is President of the CouncilHim Foundation whose mission is to inspire, empower and equip young men of color to transform their lives and communities by promoting positive self-images and fostering mentoring and learning opportunities.

As a fundraising and marketing strategist for Figure Skating in Harlem, a non-profit academic support program that also teaches leadership skills, as well as the artistry and discipline of figure skating to girls from underserved neighborhoods in NYC, she recently led the team that raised $917,000 (more than had ever been raised before) when they honored Gloria Steinem at the organizations’ annual gala. 

Ms. Lopez produces an annual event for the Wharton Sports Business Initiative, the thought leadership and research venue for the business of sports in Martha’s Vineyard to promote their Sports Business Academy for high school students.   She curated a series of Sports Salons for the Schomburg Center, part of the New York Public Library system.  These salons are the foundation for the creation of an Institute of Sports and Society at the Research Center, which will archive the important stories of African American athletes that go beyond entertainment to being important components of freedom and progress.

As Director of The Broadway Mall Association for 7 years, she increased the visibility, funding, and program offerings including public art, winter lighting and a capital bench adoption program.  She nearly doubled their annual operating budget through planning and implementing annual galas, board development and strategic marketing campaigns. 

Her branding and strategic planning skills helped raise revenue 75% and increase attendance by 50% in 2 years for the Reginald Lewis Foundation. Under her leadership, the Foundation reached the $1million matching grant goal in 4 years instead of the 5 allotted.    

As Director of Communications at Prudential Financial, she produced Executive Leadership and Town Hall Meetings in four cities to facilitate decision making on initiatives with the purpose of determining strategic, branding and operations directions for the company, and to communicate change to employees.

As Vice President Marketing and Development at the New York Urban League she managed a $3 million-dollar marketing campaign in five languages for NYC School Leadership Teams; At Aaron Davis Hall Performing Arts Center, where she served as Development Director, she created the first Harlem Renaissance Award Gala which eventually grew to be a significant revenue source for the institution and honored legends such as Harry Belafonte, Max Roach and Nancy Wilson.  She has also worked as a writer and producer for radio, TV, print and social media outlets, and in public relations. An innate strategic thinker, she has honed an uncanny ability to analyze client and event needs and deliver successful solutions. 

She is currently enrolled in the Columbia Business School Executive Education program in the Directing Strategic Impact program.  She has a Master of Arts degree from the SI Newhouse School of Communications where she was a graduate fellow at Syracuse University.  She holds a Bachelor of Arts degree in TV and Film Productions Arts from Howard University.  She has been recognized for Entrepreneurial Achievement by the Kauffman Foundation Fasttrac Growth Venture Program and is a member of the Council of Protocol Executives.  Ms. Lopez has served on the board of the West Harlem Environmental Action Committee and currently sits on the Executive Committee of the Board of Trustees of the Southampton Cultural Center.

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